At Wildflower, we believe every individual has a right to receive affirming, personalized and high-quality care.
Because we know that undesirable health outcomes often have systemic and institutional origins, we endeavor to identify where gaps exist in the system and bridge them. All individuals who experience pregnancy and birth should be offered the tools they need to have a safe and healthy pregnancy, as well as a positive birth experience.

Black Maternal
Health Experience
This includes a Black Maternal Health experience and content series written specifically for Black women and pregnant people to acknowledge and affirm their pregnancy experience. The content has been developed around these basic tenants:
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Racism, not race, is a high-risk factor contributing to conditions related to maternal mortality.
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It is not the responsibility of Black women and pregnant people to fix systemic racism.
In healthcare, pregnancy can become a very clinical condition as multiple parties pay their best attention to prenatal care, high-risk indicators, and outcomes. Yet, for individuals, it is a life experience. Supporting pregnancy and birth as an experience can facilitate greater patient engagement.
Providing support through Health Advocacy
Wildflower Health's team of Health Advocates and Coaches serve as an extension of clinical teams and as the human touch that complements our digital platform. Their compassionate and knowledgeable guidance happens every day. Below are just a few of their experiences supporting patients.
Navigating care & assistance programs
"The advocacy I've received has been a constant encouragement, reminding me that I am a strong and capable woman, both on my own and while pregnant."
Learn more about Mary
Wildflower met Mary late in her first pregnancy, and she had a lot of priorities she was eager to accomplish. As a highly motivated and independent woman, she wanted to be prepared but was feeling like she was behind in her growing to do list. In the first phone call between Mary and her Wildflower Health Advocate that list was quite extensive: Food and housing insecurity, transportation and financial challenges, childcare and maternity leave preparation, nutrition and behavioral health support. Together, they dove in to the list. Her Health Advocate gathered all the community and care team resources Mary could access. Mary simply needed to be pointed in the right direction, from there she took the initiative to fill out applications and gather as many resources as she could.
With ongoing in-app chat communications and phone calls throughout Mary’s later weeks of her pregnancy, her Health Advocate and Mary checked in on how she was feeling and the status of those many applications. Mary also used the app to complete surveys and questionnaires about her pregnancy. Her Health Advocate was alerted to a high EPDS score Mary logged when she took the screening in the app. When reaching out, her Health Advocate learned Mary visited the ED that day because she was having an especially hard week.
Unfortunately, due to gaps in communication among Mary’s care team, Mary’s stressors stayed high. During her last 2 weeks of pregnancy, she was constantly following up on items such as:
- Her employer’s HR team not processing her FMLA, even with proof they received her documents
- Missing a couple key tests in the clinic that were not mentioned to her and therefore not performed in the correct week of pregnancy
- Her breast pump prescription being sent to the wrong location for her health insurance to properly cover it
- Denial of her rental assistance application due to the organization’s technical and timing error
Her Health Advocate supported Mary by also making calls on her behalf to certain organizations, with both hoping that each issue would be resolved by her due date. It highlights how complex at times it can be to get assistance, even past the initial application. Mary realized that no matter the outcome of these issues, she could ask for help, which will not only help her and her health in the future, but also her baby’s.
“My pregnancy taught me that I am stronger than I thought, and that it's okay to ask for help and support. The advocacy I've received has been a constant encouragement, reminding me that I am a strong and capable woman, both on my own and while pregnant.”
Focusing on mom's mental health
RESULTS
- Mental health needs identification
- Special needs pediatric care
- Community connections for Black mothers
- Health plan case management
- Weekly support sessions
Learn more about Ivy
Early in Ivy’s pregnancy, she reported in her mobile app provided by her OB and Wildflower that she experienced a previous pregnancy loss. Our Wildflower Health Advocate reached out to learn more about Ivy and the support she needed. Ivy is a busy mom – caring for 4 children ages 4 to 13 – while also being pregnant.
She had a loss 8 months into a previous pregnancy and fears this pregnancy will end traumatically. This fear, alongside previous postpartum depression and being the main caregiver in her household, led to Ivy experiencing high levels of stress, grief and overwhelm. Ivy is desperate for alone time. For example, her youngest child is autistic and has outbursts if mom is not around all the time.
Her Health Advocate discovered a wide variety of resources for Ivy and her children, including multiple special needs community programs for autistic children. Ivy was connected to a home visiting program specializing in support for Black mothers and a maternal mental illness support site with Black female providers. In working with Ivy’s health plan, her Health Advocate referred her to behavioral health case management, services for her autistic son, and a review of Ivy’s social needs.
Weekly sessions with her Wildflower Health Advocate allow Ivy to take time for herself and discuss how asking for help is not a weakness, but a strength.
Positive changes for stressful situations
" I want to know when to walk away from a stressful situation. I want to be able to tell myself, ‘I’ve seen this movie before.’ "
Learn more about Shar
Well into her second trimester, Shar was referred to Wildflower for blood pressure remote patient monitoring (RPM). It was clear after the initial Health Advocate conversation that Shar’s current health journey was filled with stressors. Shar is the main caregiver for her teen son and adopted nephew with special needs. Though she takes medication for pre-existing high anxiety, she recently stopped out of safety concerns. She wishes to have a holistic pregnancy, requesting support and connections, but she did not know where to start.
Advocacy resources + connections
- Holistic wellness including prenatal yoga, health plan programs and Black caregiver networks
- Free community doula program, health plan-provided on-call doula program
- Community mental health support groups and kinship care support, including buddy mentoring
- Parenting support for children with special needs, peer support lines and home visitation programs
Health Coaching + growth
- Shar signed up for Wildflower Health Coaching, asking about support for a healthier lifestyle
- Morning sickness and nausea: Shar often feels nauseous when trying to eat larger amounts of foods; learning from her coach to listen to her body instead of eating on “auto-pilot”
- Stress: Shar recognizes she can be quick to react when stressed; discussing with her coach the power of taking a pause, taking a breath and being mindful of when she feels frustrated
Engaging a high-risk pregnancy
RESULTS
- Self-reported high-risk factors led to additional support and coaching
- Regular engagement in the app’s educational articles fills gaps between appointments
- Continual use of the app’s Message Center, including when her phone was disconnected from cell service
Learn more about Tria
Tria didn’t want her current pregnancy to be like her previous 3. She was sure to use her pregnancy app to its full advantage, including reporting in an app survey that she had preeclampsia in all of her previous pregnancies. Prompted by Tria's survey result, both the Wildflower Health Advocate and Wildflower Health Coach reached out to support Tria.
Wildflower’s Advocacy and Coaching teams were able to quickly connect Tria to
a variety of resources and health recommendations, such as vaccine access and education, and specialized preeclampsia emotional and informational support. In addition to health needs, Tria was connected to financial assistance, including much-needed free or low-cost baby supplies. Tria was also directly connected to her health plan’s high-risk nurse case management team to support her needs even after birth.
Tria proved to be an avid user of her pregnancy app, regularly asking questions about her health experiences in the app’s Message Center where Advocates and Coaches could respond in real-time. In fact, when her phone service was disconnected, Tria was still able to communicate in the app’s Message Center. Tria showed a high level of curiosity and desire to learn as much as she could, turning to the app’s Learn Library to read about c-sections, post-labor care, swelling feet and headaches within the thousands of clinically-relevant and trusted health articles.
Toolkits to learn more
As the leader of Black Maternal Health Week, the Black Mamas Matter Alliance has an official toolkit with messaging maternal health facts and connections to Black-led organizations. The 2026 Black Maternal Health Week theme, “Rooted in Justice & Joy,” honors the power of the collective movement, nurturing thriving families and shaping a liberated future rooted in justice, healing, and joy. You can access the toolkit on their website here.
As a key partner in raising awareness and working towards solutions supporting Black mothers and pregnant people, Wildflower would like to provide you and your organization with our Addressing Black Maternal Health – Resources for You toolkit.
By providing your information, you'll have access to:
+ Background on Wildflower's approach to supporting Black Maternal Health
+ Sample articles from Wildflower's in-app resources library that you are free to use with your population
Resources to amplify voices and perspectives

WEBINAR
Keys for Advancing Maternal Health Equity
Maternal health equity has been widely recognized as a significant driver of suboptimal maternal health outcomes in the U.S. And yet, practical solutions that positively impact health equity have been hard to come by, with many organizations wrestling with how to meaningfully advance in this area. The webinar includes strategies from a leading women’s health company and insights from a large health system that has prioritized health equity, specifically within the maternal health space.

PERSPECTIVE
One Patient’s Search for Equitable Care -
And How We Can Collectively Support Advances in Maternal Health Equity for Women of Color:
In this blog, you'll hear the story of one family's struggle to find equitable care during a high-risk pregnancy. The lessons learned from this experience are widely applicable for broadly and effectively addressing maternal health equity in the U.S.

OUTCOMES
No More Patience, No More Pilots. A Call to Action -
for How We Approach Maternal Health in the United States:
The National Center for Health Statistics, March of Dimes and countless other studies have reported skyrocketing increases in maternal deaths and dismal outcomes for pregnant moms. Wildflower founder and CEO Leah Sparks reflects on these heartbreaking results and issues a call to action to the healthcare industry to improve maternal health outcomes. The time for patience is over. What we need now is transformation.
Ushering in a New Era for Women’s Health
Wildflower is a leading women’s health company transforming care delivery and payment models to radically improve access and outcomes. We offer a modular suite of software, support and services directly to providers, payers and patients. We combine personalized digital health journeys, continuous risk monitoring and trusted support teams of Health Advocates, IBCLCs and certified doulas to strengthen the relationship between patients and their care teams. Wildflower also architected the industry's most comprehensive bundle for value-based maternity care, with pre-built functionality for all actuarial, clinical and operational needs. Wildflower can help you successfully address the key drivers of women's health by reducing the cost of care through improved access and outcomes.
Join us at wildflowerhealth.com.
