Wildflower leverages technology and direct patient care to get moms the help they need with breastfeeding
Doctors and health groups agree that breastfeeding has great benefits for mom and baby. But breastfeeding is not always an easy choice or path for new parents. There are often challenges to breastfeeding that can cause stress and anxiety during the postpartum period. It’s important to support new moms and parents as they navigate these challenges.
Trusted and personalized health education
Wildflower provides a collection of digital and virtual resources that are meant to help new families make healthy feeding decisions during postpartum and an infant’s first few months.
As a go-to resource for what to search and what to ask, the digital app contains:
- Thousands of pregnancy, postpartum and newborn articles. All are clinically-relevant and align with that health journey.
- The breastfeeding content covers various topics from how to breastfeed, where to breastfeed, milk supply and production, the breastfeeding breast and more.
- App users can view this content within the Learn Library or within their Home Feed, personalized to their due date and baby’s birth date.
Providing support through Lactation Consulting
Wildflower Health offers nationwide virtual appointments and in-person appointments, connecting breastfeeding families with supportive and experienced professionals ready to meet their needs. Wildflower works exclusively with International Board Certified Lactation Consultants (IBCLCs) who help patients navigate their breastfeeding journey from prenatal through postpartum to answer questions with evidence-based guidance. Below are just a few of their experiences supporting patients.
Juggling a NICU stay and pumping
" With the help of my Wildflower IBCLC, I was able to do a combination method of feeding, and I'm so proud I can breastfeed her. I love the positive support I received. "
Learn more about Jene
Jene was prepared with her breastfeeding goals: Breastfeed at least 6 months, pump when she returned to work, and work with a lactation consultant. However getting to those goals took a different path when baby arrived 1 month early and was in the NICU.
She started pumping in the first 24 hours and quickly worried she would not make enough milk. Jene had questions about how often she needed to pump, reading online that she needed to do it every 3 hours. The NICU nurses provided some guidance, and also reminded her of her access to an IBCLC.
Jene’s in-person lactation consult taught her the rule of 8 or more in 24, and that 8 pump sessions in 24 hours for the first 2 weeks is critical. Her IBCLC fitted her for the correct breast flange for her body and guided her on how to build a full milk supply while her baby was in the NICU.
Once my baby came home, Jene scheduled a virtual lactation consultation to create a workable plan combining latching, pumping and bottle feeding. Jene is reaching her breastfeeding goals, and has a follow up appointment scheduled with her IBCLC at the 6-month mark to review her feeding plan.
Support early in postpartum
" Because I was able to work with Wildflower, I achieved my goal and have transitioned to minimal formula supplementation. I am so grateful I was able to undertake breastfeeding under my IBCLC's guidance! "
Learn more about Lea
Lea was looking for support just after her baby was born, wanting to address any issues she might run into as soon as possible. Her IBCLC lactation consultant was available to Lea for both virtual consults and in-person consults.
During their virtual consults, Lea’s IBCLC guided her on what to do due to her low milk supply. During their in-person consults, Lea’s IBCLC was right there to check her latch and provide weighted feeds.
Lea confidently now feels like she knows what to do and how, and how to get more support when she needs it.
Same-day appointment and advice
" Once I learned proper positioning, tweaked the latch, flipped the lips and switched up my nipple care, my baby and I were able to get into a better groove. "
Learn more about Sam
At just 3 days into breastfeeding, Sam wanted to stop breastfeeding. Her nipples we very sore and she was sure she was doing something wrong.
She knew she had access to a lactation consultant through her health plan, and was able to schedule a virtual appointment that day. In meeting with her IBCLC, she could see that Sam's baby's lips were flipped in - causing a shallow latch.
Sam's IBCLC guided her on proper positioning, so that Sam was on the road to recovery and her newborn was getting the nutrition he needed.
Learn more
As a key partner in raising awareness and working towards solutions creating access to breastfeeding resources, Wildflower would like to provide you and your organization with our Breastfeeding Resource Guide.
By providing your information, you'll have access to:
+ Learnings from the CDC’s Breastfeeding Report Card
+ Sample articles from our breastfeeding resource library
+ Benefits of the advocacy and lactation consultant network available through Wildflower
Resources to advance advocacy, protection and promotion of breastfeeding
PAYER NEEDS
ACA compliance with Wildflower's lactation support
The ACA mandates health plans to provide comprehensive lactation support, counseling, and equipment. Most health plans are still in the early stages of making this vital care accessible. Wildflower’s unique hybrid model includes a streamlined implementation, seamless claims management and a reliable lactation network powered by IBCLCs.
HYBRID CONSULTS
Providing virtual and in-person lactation services
A decline in any and exclusive breastfeeding from month-to-month indicates that breastfeeding families may need stronger systems of support to reach their breastfeeding goals. A hybrid approach to lactation support - virtual and in-person - builds on the ability to reach recommended clinical guidelines and family goals.
WEBINAR PANEL
Using Telehealth to Address Maternity Deserts and SDoH
From maternal care deserts to OB-GYN shortages to unmet SDoH needs, pregnant women can find it difficult to get the care they need. The expert maternal health panel discusses how telehealth and other virtual tools are bringing hope and care to women when they need it. Featuring March of Dimes, Baylor Scott & White Health and Wildflower.
Elevating Maternal Health Through Connected Care
Wildflower is a leading women’s health company transforming care delivery and payment models to radically improve access and outcomes. We offer a modular suite of software, support and services directly to providers, payers and patients. We combine personalized digital health journeys, continuous risk monitoring and trusted support teams of Health Advocates, IBCLCs and certified doulas to strengthen the relationship between patients and their care teams. Wildflower also architected the industry's most comprehensive bundle for value-based maternity care, with pre-built functionality for all actuarial, clinical and operational needs. Wildflower can help you successfully address the key drivers of women's health by reducing the cost of care through improved access and outcomes.
Join us at wildflowerhealth.com.